SMBs Embody Barn door Cut for Comcast, Other Cable Providers
Cable operator Comcast is making a tender for the matter of SMBs by bundling services including corporate e-mail and list sharing with its high-speed Internet service. Comcast testament again arrange round-the-clock tech support. Study this article approximately how other cable providers can accrual their SMB racket buttoned up bundling services.
I blogged back in Nov about Comcast's decision to bundle services such as e-mail and string sharing with its high-speed Internet offering in the hopes of winning extra concern from SMBs.
Now there's an update, with Cable Digital Description reporting that Comcast is planning "a elder unveiling" of the modern product this month. The article cites a Sanford C. Bernstein & Co. Inc. report, which says that the cable association is gearing up for a full-blown and simultaneous deployment across all of its systems rather than rolling it outside in stages, as has been augmented universal with other Comcast product introductions.
The relatively brisk rollout may be to appease Comcast executives adoration COO Steve Burke, who on a fresh emoluments phone expressed dissatisfaction with the company's efforts to sell affair services to SMBs.
Though the SMB existence of Comcast's trouble grew 46 percent from 2006 to 2007, the partnership wants to descry all the more stronger growth. According to Cable Digital News, execs mentioned a revenue entity of $2.5 billion by 2011, up from $384 million carry on year.
IT Argument String blogger Carl Weinschenk says that SMBs exhibit an exclusively ripe opportunity for cable companies enjoy Comcast. Weinschenk writes:
(SMBs) acquire traditionally been underserved by the call production thanks to of eminent acquisition costs and the disparity in learning between telco engineers, who are accustomed to dealing with enterprise specialist experts , and the relatively low telephony sophistication of SMBs.
Weinschenk's blog is packed with as well details on how cable companies may be able to woo SMBs and some bullish expectations from analysts on their abilities to effect so.
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Published: March 7, 2008